Real projects, real clients, real results. Each case study breaks down the problem, solution, tech stack, and outcome.
Ashiya Sales Corporation came to me after being defrauded by a previous web agency who took an advance payment and delivered nothing. They needed a complete eCommerce website but were understandably cautious about trusting another developer.
I structured the engagement as a 3-milestone payment plan — 40% upfront, 40% at mid-build review, 20% on final delivery — so the client had full control and never needed to pay everything before seeing results.
The project scope included a complete custom-built eCommerce frontend (not Shopify, not WordPress — pure HTML/CSS/JS with its own Earthy Luxury design system using Cream, Green, and Terracotta tones), backed by a Node.js + Express + MongoDB Atlas backend hosted on Render, with the frontend deployed on Vercel.
"The client's trust had been broken by a prior agency. The biggest challenge wasn't technical — it was rebuilding confidence through radical transparency: sharing previews after every single milestone, documenting every decision, and never asking for the next payment before the previous deliverable was signed off."
Key design system: Earthy Luxury — Cream #FAF7F2, Forest Green #2D4A3E, Terracotta #C4693A, Sand #F0EAE0. Separate HTML, CSS, and JS files for every page. Libre Baskerville headings, Lato body.
The Ashiya custom eCommerce platform represents the largest and most technically complex project in my portfolio. The structured 3-milestone payment model restored client trust completely — mid-build reviews meant the client was seeing real working pages before each subsequent payment, eliminating the anxiety from their previous agency experience.
The MongoDB Atlas architecture with 3 separate databases on a single cluster keeps costs at ₹0 on the free tier while maintaining clean data separation between customer-facing, admin, and shipping data. Storage alerts are set at 70%, 80%, and 85% to prevent surprise downtime.
Jha Interiors is a Delhi-based interior design firm that needed a portfolio website reflecting the premium, editorial quality of their work. Their clients are high-net-worth individuals expecting a world-class digital experience.
The brief was clear: dark, luxury, editorial. No bright colours. No generic stock photos. A website that feels like opening a design magazine — where typography, spacing, and animation do the storytelling.
I chose the "Quiet Luxury" direction: near-black background (#0d0d0d), gold accent (#c9a84c), Cormorant Garamond for headings (a serif that reads as expensive), and Jost for body copy. Every animation is scroll-triggered and purposeful — nothing moves without reason.
"The main challenge was showing off interior design work without actual high-res photos at brief time. I built the entire system first with placeholder layouts, so the client could see exactly how their real project photos would look once supplied — making the content handover obvious and structured."
"We wanted a website that truly reflects the luxury and sophistication of our interior design work. Shivesh nailed the dark editorial aesthetic perfectly. The scroll animations and attention to typography detail made our portfolio look world-class."
The project established a clear pattern for future portfolio/branding clients: a premium dark aesthetic with a strong typographic hierarchy, delivered on Vercel for zero hosting costs. The total cost of ₹12,000 is highly competitive for what was delivered — 8 pages with custom animations, mobile-first design, and WhatsApp integration.
This was Ashiya Sales Corporation's first website — a Shopify store set up as a quick-to-market solution before the full custom eCommerce platform was commissioned. The client needed to start selling online immediately while the larger build was being planned and scoped.
The Shopify store used the Horizon theme with customizations for brand colors, product layout, and a WhatsApp chat button (via the Dondy app). Full product catalog was uploaded, payment gateway configured, COD with ₹29 handling note added, and the Shiprocket app installed for delivery management.
The domain was purchased from Hostinger (softloop.in) and DNS was configured to point to Shopify — tested and live within 48 hours of domain purchase. Return and refund policies were also written and added to the store.
"The interesting part of this project is that it later evolved into a full custom eCommerce build. The Shopify store was so well-received by the client that they decided to invest in a proper custom platform — which became the ₹55,000 Ashiya project. Sometimes a smaller, faster delivery is the best way to earn trust for a larger engagement."
The Shopify store went live within a week and gave Ashiya Sales Corporation their first online sales channel immediately. More importantly, it built enough trust with the client that they commissioned the full custom eCommerce platform worth ₹55,000 — making this ₹6,000 project the starting point for a much larger engagement.
This project demonstrates an important freelance strategy: sometimes a fast, well-executed smaller delivery earns you a bigger project. The client went from "let's test this Shopify setup" to "we want a full custom platform" because the small project was done so cleanly.
Whether you need a full custom eCommerce platform, a portfolio site, or a Shopify store — I'd love to hear about it.